Digital Marketing Services for Small Businesses | Ralph Kalsi Consultancy
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Digital Marketing Services for Small Businesses

SEO

I use Search Engine Optimisation to build brand visibility, generate leads and influence sales conversions. I focus on optimising web development, design and content to improve user experience and make your business stand out from the crowd. With unparalleled SEO knowledge, I work to rank your site to the keywords most relevant to your business. With business growth at the centre, I use SEO to attract web traffic and produce real leads.

seo
content-mkt

Content Marketing

Content still reigns supreme in the digital world and more and more strong, authoritative content is rewarded by search engines and consumers alike. Content functions as a brand building tool that establishes your business as a depository of knowledge for existing and potential customers. Content is often the uniting force that shapes business-customer relationships. I facilitate this relationship by developing content that genuinely reflects your brand and which adheres to an overall business growth strategy.

Paid Search

Paid Search is a targeted marketing tool that allows you to focus in on a specific audience. SEM (Search Engine Marketing) refers to a paid strategy that includes PPC and Google Ads. Search Engine management is essential in maintaining brand visibility, executing local search rankings and converting traffic into real sales. The best part? You only pay when you get results.

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social-media

Social Media

By now every business is aware of the immeasurable advantage a strong social media presence can have on a business. Social media marketing and management help to establish, amplify and reinforce your brand message and functions as a great way to directly communicate with your customer base. My social media strategy is always centred around network growth and I measure metrics and track engagement to optimise your social media outreach.

Facebook Marketing

Still the world’s largest social network, Facebook is a valuable marketing tool that can be used to reach a large audience. A powerful connection device, your business Facebook page should function as a meeting place where you can interact with your target audience. Managing this interaction is key to nailing a successful social media strategy. I am experienced in Facebook marketing and can combine the right mix of paid and organic content to achieve the best results.

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linkedin-mkt

LinkedIn Marketing

LinkedIn is the world’s largest professional network and is emerging as an influential lead generation tool especially in the B2B realm. A presence on LinkedIn not only helps to authenticate your business but it connects you with millions of professionals worldwide. Your business LinkedIn page should function as a proxy shopfront and represent your company just as your website does.