Podcasting is an incredibly popular medium to communicate with large audiences. A podcast is a digital audio file that can be digitally downloaded and saved. Essentially, it’s the new kind of radio that doesn’t require a traditional radio device and is free! Podcasting is increasingly...
As a small to medium business, trying to create a distinctive brand image for yourself in and amongst a growing list of competitors can be a challenge. Competitive industries have increased as our digital marketplace and global economy grow. On the flip side, this also...
It’s the perpetual question facing business owners, how do I capitalise on marketing tools whilst still achieving ROI? The digital age has heralded in new ways of reaching potential customers, eliminating the need to spend big bucks on targeting broad demographics. Marketing is no longer...
The Instagram advertising ecosystem is relatively the new buzzword in the world of global digitalization. Launched in 2010, Instagram has now remarkably established itself as a crucial social media marketing channel. Today, companies are using Instagram's core feature, content visualization, to drive growth by selling...
Tips and tricks to make your start-up stand out from the crowd From humble start-ups to the giants of the corporate world, every business will inevitably use some form of digital marketing to substantiate their brand. In our ever-changing digitized world, businesses are increasingly having to...