Podcasting is an incredibly popular medium to communicate with large audiences. A podcast is a digital audio file that can be digitally downloaded and saved. Essentially, it’s the new kind of radio that doesn’t require a traditional radio device and is free! Podcasting is increasingly...
As a small to medium business, trying to create a distinctive brand image for yourself in and amongst a growing list of competitors can be a challenge. Competitive industries have increased as our digital marketplace and global economy grow. On the flip side, this also...
It’s the perpetual question facing business owners, how do I capitalise on marketing tools whilst still achieving ROI? The digital age has heralded in new ways of reaching potential customers, eliminating the need to spend big bucks on targeting broad demographics. Marketing is no longer...
The significance of a landing page can never be underestimated. Not only does it function as the shopfront for your business, but a landing page is a direct avenue for leads and conversions. Landing pages themselves have their own set of practices that should be...